ITC Infotech, a global scale full service provider of technology solutions and a fully owned subsidiary of ITC Ltd, successfully concluded the third chapter of'iTech 2017', its annual technology innovation & co-creation platform. Microsoft Azure was the official cloud partner for the event. At the Start-up Showcase, innovative start-ups from across the country got an unique opportunity to present their solutions in front of ITC Infotech's global client representatives and senior leadership of ITC Infotech and ITC Ltd.. These solutions, based on Artificial Intelligence, Machine Learning, AR, VR etc., addressed real-world industry challenges crowd sourced from across ITC Infotech's global client base, as well as from ITC Ltd. Two start-ups, inFeedo and Aindra won a grant of Rs. 5 Lacs for a paid POC each, and the chance to co-develop their solution with ITC Infotech as a part of its go-to-market strategy.